Greening the information desert
نویسندگان
چکیده
منابع مشابه
Clarifying the Effect of Porter Greening the Competitive Advantage in the Marketing Process by Emphasizing the Marketing Information System and Information Behavior (Case Study: Oil Industry)
Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...
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ژورنال
عنوان ژورنال: Australian Review of Applied Linguistics
سال: 2019
ISSN: 0155-0640,1833-7139
DOI: 10.1075/aral.17055.cun